Corporate Brand and Marketing

This is a 2-minute director's cut brand commercial for Singapore-based property developer Oxley Holdings showcasing two renown hospitality brands; Jumeirah & So Sofitel to have their hotels and residences at Oxley Towers, Kuala Lumpur, Malaysia. It has been in the works for months collaborating with Oxley Holdings coordinating with Jumeirah, So Sofitel.Several versions have been edited to serve different objectives in its communication and marketing for Oxley Holdings to promote Jumeirah & So Sofitel. Final online edits were finished in-house at Shiroku Production.

Director: Peter Chin
Cinematographer: Eric Yeong
Producer: Kenneth Raj
Stylist: Darren Siew
3D House: Audax Visuals (Singapore)
Offline & Online Edit: Peter Chin
Talents: Craig Smith, Dani Maia, Melissa Tan, Khiara, Mozart, Matt Mazdak, Evan Siau

For IOI Properties' first ever corporate video, the company wanted a lifestyle approach, showing the range of experiences their developments offer as well as the scale and reach of their projects across the region. Shiroku obliged, balancing an emotional appeal with factual elements for a comprehensive, yet humanising, corporate profile. 

Featured Talents: Haslina, Mohammad Azim, Vanessa Tevi, Yap Cheong Chai, Chloe Chen, Fatheen Qaisara, Amanda Amry, Nurul Ain Khadijah, Aliya Verslvis, Mohd Fadzly, Raja Karim Abli, See Too Kam Loong, Raja Arif Mikhail, Nurul Ain Syuhada, Adilah Junid, Nur Illina, Nabilah Shaharudin, Muhammad Fareez Afdli, Newjoe Lau.

Crew:
Director: Kenneth Raj
Production: Ong May Lyn, Tan Ek Hoong, Adrian Siok
Cinematographer: Eric Yeong
1st Camera Assistant: Lim Huat Kim
2nd Camera Assistant: Yap Wei Hong
VTR: Vincent Wong Ving Hoong
Drone Operator: Ainin Akmar bin Tumesi
Drone Assistant: Mohd Redzuan bin Abdul zalin
Time lapse: Koh Yong Beng
Key Gaffer: Azhar Bin Alif
Best Boy Gaffer: Mohammad Yunus Bin Md Napiah
Spark: Mohamad Hanif Bin Zainol Abidin
Key Grip: Wong Chee Hoong
Best Boy Grip: Visvanathan A/L Vadiveloo
Grip Crew: Suresh A/L Nallapovan
Offline Editor: Kenneth Raj
Online Editor: Iqmal
Motion Design: Abbas Obahi
Scriptwriter: Abigail de Vries

Property developer Mah Sing's marketing presentation for M-Vertica.
Executive Producer: Peter Chin
Director: Fadzly Tajuddin
Director of Photography: Kenz Koh Yong Beng
Art Director: Steven Michael

EMKAY Group tapped Shiroku's creative team to produce this engaging marketing film, shot entirely on location in the 130 million-year-old Belum rainforest, in Perak Malaysia, to showcase their exclusive luxury villas, Belum Rainforest Villas. These villas, seamlessly incorporated into the land with minimal impact, will actually contribute to the preservation and conservation of the area. Portraying the story of nature combined with a life well lived. Directors Sheldon & Raj crafted a beautiful piece of film-making that portrays an exclusive luxurious lifestyle living in Belum Rainforest Villas. All ground, lake and aerial scenes were shot on Red Epic and time-lapses on the Canon 5D-Mach 2.

EMKAY Group Director of Marketing & Sales: Norhayati Hamzah
EMKAY Group Senior Marketing Executive: Farah Nurili Zuber
Agency Accounts Director: Vinod Nair
Executive Producer: Peter Chin
Film Directors: Jay Sheldon & Kenneth Raj
Director of Photography: Eric Yeong
1st Assistant Director: Nathan Shephard
Camera Operator B: Paul Russell
Focus Puller: Ah Wai
2nd Unit Camera Operator: Kent Koh
Camera Assistant: Chiam Wai Kit
Line Producer: Rengsen Saraswathy
Production Accountant: Gwen Manickam
Production Assistant: Shadow
Production Trainee: Affan
Digital Imaging Technician: Teo Kok Wah
Wardrobe Stylist: Darren Siew
Wardrobe Assistant: Lee Weei Ming
Makeup Artist: Alex Chua
Gaffer: Azhar bin Alif
Key Grip: Wong Chee Hoong
Best Boy: Visvanathan A/L Vadiveloo
Lighting assistants: Mohammad Yunus, Mohamad Hanif
Talent Coordinator: Muhammad Bahtiar bin Kamaruddin
Helicopter Pilot: Captain Shamsul bin Mat Sapr
Facilities: Royal Belum Rainforest Resort
Catering: Royal Belum Rainforest Resort
Transportation team: Nicholas
Music Composer/Engineer: Rabbit (Ivan Chan)
Colour Correction Post Facility: Tiger Tiger
Colourist: Jing
Motion Tracking & Alpha Composition: Timothy Tio
Offline & Online Edit: Shiroku
Belum Rainforest Guide: Desmond
Featured Talents: Alex Key, Raphael Cabrera, Micheal Macias, Muhammad Firdaus Ghani bin Mohammad Ghufran, Shakila Wufuer, Angela Escultor

Shiroku spearheaded the creative direction and production for KL ECO CITY's marketing presentation. An ambitious project that includes helicopter aerial coverage of Kuala Lumpur and its location development site. Shiroku worked with Architree in developing and compositing realistic 3D visualization of KL ECO CITY with live footage.

Producer: Kenneth Raj
Creative Director: Peter Chin
Director of Photography: Bee Ho
Music: Ivan Chan aka Rabbit
Talents: Sarah Lian, Nazeera Sardi, Stephanie Vincent, Chloe Chen, George Ng, Jenna Gong, Alex Key, Lee Mei Xian.

Produced for the launch of Malaysia's largest exhibition centre, the Malaysian International Trade and Exhibition Centre (MITEC), this video portrays its stunning design and functionality in a sleek, contemporary light punctuated with 3D motion design elements that enhance its visual appeal.

Team Shiroku
Creative Director: Peter Chin
Project Manager: Stephanie Ooi
DOP: Mohamed Adam-Sardon Bin Mohamed Lokman
Producer: Jeremy Smith
Assistant Producer: Yee Shern
Production: Harikrishnan Subramaniam, Bob Sheng, Kaushalya A/P Puvenendran
1st Camera Assist: Muhammad Sadiq bin Zulkifli
Drone Operator: Bahrumnuddin Bin Hj Jaili
Drone Operator Assistant: Mohamed Saiful Hairy bin Shahari
Gaffer: Halem bin Shaari
Best Boy: Mat Zayuti bin Mohd Ghani
Offline Editor: Yoke Wan
Online Editors: Yoke Wan & Abbas Obahi
Motion Design: Yoke Wan
Scriptwriter: Abigail de Vries

When property developer, Nusmetro, wanted a whole new look for its corporate commercial image to be launched within a month, Shiroku knew the concept had to be at a different level. The commercial's direction was envisioned as having 'artistic sensibility' while embracing an aspirational lifestyle. Creative works on luxury brands were researched as key references for the director's treatment. Peter Chin pitched it to be 'organic yet stylish, sexy yet classy'. The whole production was shot in Penang and the 3D visualizations were provided by Architree.
Film Director: Peter Chin
Producer: Jessica Boorman
1st Assistant Director: Kenneth Raj
Cinematographer: Bee Ho
1st Camera Assistant: Kent Koh
2nd Unit Camera team: Samuel Lam & Fendi Ang
2nd Unit First Assistant: Heng
Camera Assistant/VT: Kok Wah
Production Manager: Yi Hoong
Production Assistant: Sham
Client Servicing: Hakim
Color-Correction: Adobe SpeedGrade
Voice-Over Talent: Jay Sheldon
Casting Coordinator: Jess
Wardrobe Stylist: Elaine
Prop Master: Simon Loke
Art Assistants: Steven & Jeyasekhar
Gaffer: Azhar
Best Boy: Helmi & Hanif
Key Grip: Hoong
Runners & drivers: Narayanamurti, Jerry, Deva, Jaya, Visva.
Talents: Dasha Burak, Stephen Pimbley (www.sparkarchitects.com), Magdeline Wang, Dennis Lau, Mehrdad Razavi Mozart.